Occupancy Rate

Occupancy rate measures the percentage of available nights that are booked on a rental property.

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Occupancy Rate Formula

Occupancy Rate = (Booked Nights ÷ Available Nights) × 100

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Example

• Booked nights: 20
• Available nights: 30

Occupancy Rate = 66.7%

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What It Tells You

Occupancy rate shows:

• Demand for your property
• Booking performance
• Seasonal trends

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Good Occupancy Rates

• 60%–75% → Strong performance
• 75%–90% → Excellent performance

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Key Insight

High occupancy is good, but must be balanced with pricing to maximize revenue.