What Is a Good Airbnb Occupancy Rate?

A “good” Airbnb occupancy rate depends on your location, property type, and pricing strategy. There is no single perfect number, but there are clear industry benchmarks you can use to evaluate performance.

Occupancy Rate Benchmarks

Below 40% → Low performance
40% – 60% → Average performance
60% – 75% → Strong performance
75% – 90% → Excellent performance
90%+ → Very high demand or underpriced listing

What “Good” Means in Different Markets

🌆 City Apartments (e.g., Paris, London, Barcelona)

Good range: 65% – 85%
Demand is usually steady year-round

🏖 Tourist Destinations (beach towns, ski resorts)

Good range: 70% – 90% in peak season
Lower occupancy in off-season is normal

🏡 Suburban Areas

Good range: 50% – 70%
Demand is more local and inconsistent

🌄 Rural Areas

Good range: 30% – 60%
Lower occupancy can still be normal

Occupancy Is Not Everything

A higher occupancy rate does not always mean higher profit.

Example:

90% occupancy at low prices → lower total revenue
65% occupancy at higher prices → often more profitable

What Professional Hosts Aim For

Most experienced Airbnb hosts aim for:

60% – 75% occupancy

This range usually provides the best balance between:

Stable bookings
Strong pricing power
Healthy profitability

Key Insight

A “good” occupancy rate is one that maximizes total revenue, not just the number of booked nights.

Sometimes:

Lower occupancy + higher nightly rates = better income
Higher occupancy + lower rates = more work, less profit

Final Thoughts

There is no universal “perfect” occupancy rate. The best target depends on your market and pricing strategy. Focus on balancing occupancy with average daily rate (ADR) to maximize overall revenue.

What is a good Occupancy Rate